Full Job Description
Job Title: Digital Content Strategist
Company: Horizon Innovations
Location: Lancaster, Pennsylvania
Join Horizon Innovations, one of the premier tech companies in the heart of Lancaster, PA. Known for our cutting-edge solutions and exponential growth metrics, we are constantly pushing the envelope in the digital realm. We believe in harnessing the power of technology to create impactful content strategies that drive user engagement and increase brand loyalty.
About Us
Founded in 2010, Horizon Innovations has established itself as a leader in the tech industry by innovating digital solutions that meet the varying needs of our diverse client base. Our in-house teams work diligently to strategize, create, and curate content that resonates with our audience, builds trust, and remains consistent with our company's goals. At Horizon Innovations, we pride ourselves on fostering creativity, collaboration, and continuous learning within our company culture.
The Opportunity
We are excited to announce that we are looking for a talented Digital Content Strategist to join our dynamic marketing team in Lancaster. If you possess an analytical mindset, a flair for creativity, and a passion for impactful storytelling, this position is perfect for you. In this role, you will be at the forefront of our digital content initiatives, helping to define our online presence and optimize our communications across multiple platforms.
Key Responsibilities
- Design and implement comprehensive content strategies that align with our business goals and enhance brand visibility.
- Conduct market research and audience segmentation to understand and anticipate customer needs, ensuring content effectiveness.
- Oversee the creation and curation of high-quality digital content, ensuring it is on-brand and optimized for SEO.
- Collaborate closely with graphic designers, social media managers, and product teams to ensure unified branding and messaging across all channels.
- Utilize analytics tools to measure the success of content strategies, providing regular reports and recommendations for continuous improvement.
- Manage the editorial calendar, ensuring timely delivery of content across various platforms.
- Stay updated with the latest industry trends and best practices in digital marketing to keep our content strategies ahead of the curve.
- Engage in brainstorming sessions to generate new ideas for marketing campaigns and content formats.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, ideally in a corporate setting.
- Exceptional written and verbal communication skills.
- Strong understanding of SEO principles and content optimization techniques.
- Proficient with various content management systems (CMS) and analytics tools (Google Analytics, SEMrush, etc.).
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- A creative mindset with strong attention to detail.
- A portfolio showcasing previous content strategy projects is a plus.
What We Offer
- Competitive salary and performance-based bonuses.
- Flexible working hours and the option for remote work.
- Comprehensive health and wellness benefits, including medical, dental, and retirement plans.
- Opportunities for professional development and continuous learning.
- A vibrant company culture that promotes creativity, inclusion, and teamwork.
- Access to cutting-edge tools and technologies to aid your innovative strategies.
Why Lancaster?
Lancaster, PA, is a thriving city that beautifully blends rich history with modern development. Home to a diverse community and a burgeoning job market, Lancaster offers an array of cultural experiences, restaurants, and outdoor activities, making it an ideal place to live and work. Whether you’re exploring the scenic Amish countryside or enjoying local arts and crafts, Lancaster has something for everyone.
How to Apply
If you’re ready to take your career to the next level and join an industry-leading company, we want to hear from you! Please submit your resume, a cover letter detailing your experience and why you are the best fit for the Digital Content Strategist role, and a portfolio of your previous work. Applications will be reviewed on a rolling basis until the position is filled.
Equal Opportunity Employer
Horizon Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply.
Embark on a transformative journey with us at Horizon Innovations and redefine the future of digital content!